Walk Your Way Challenge 2026 | Welcome

Walk Your Way Challenge 2026

Could you write the line people remember?

Create an original English slogan for VEGANS FOR LOVE. The 10 highest-scoring eligible entries will each win a pair of premium vegan footwear made in Portugal.



Open 1–28 September 2026. EU residents aged 18+. No purchase required.

How to enter

Two steps. One original line.

Complete both steps before 23:59 Lisbon time on 28 September 2026.

1

Mention three people on Instagram

On the official pinned Challenge post, mention three different people in one comment. They do not have to enter, follow the account or buy anything.

@username1 @username2 @username3

Keep the comment visible until the winners have been verified.

Open the Instagram post →
2

Submit your slogan

Return to the website and complete the official form with your Instagram username, original slogan, country, and the model and size you would currently choose.

Your slogan must be in English, contain 1–8 words and no more than 60 characters.

Complete the entry form →
Comments alone do not count as entries. Your slogan must be submitted through the official website form. Read the Official Rules before entering.
The prizes

Ten winning lines. Ten pairs.

Each verified winner may choose one available pair from the dedicated prize selection, subject to model, colour and size availability. Standard delivery to an eligible EU address is included.


Examples from the current collection. Final prize options depend on the dedicated stock available to the winners. Maximum retail value: €150 per footwear prize.

Creative brief

Do not describe the shoes. Find the idea.

Write a natural, distinctive line that could work beside different models, in a campaign, on packaging or in a shop window.

Your slogan could express:

Style Quality Comfort Durability Confidence Individuality Movement Design Personal choice Vegan footwear

It does not have to include “VEGANS FOR LOVE”, “vegan”, “shoes” or “animals”. The strongest line may communicate a wider idea.

Judging

The words decide.

There is no draw and no public vote. A three-person VEGANS FOR LOVE jury will independently score the eligible slogans.

Anonymous judging

The jury sees only the slogan and an entry reference. It does not see your name, Instagram username, follower count, purchase history or preferred footwear.

Brand fit and relevance35%

Originality and distinctiveness30%

Memorability and impact20%

International versatility15%

Important dates

From your first idea to the final result.

1 SeptemberEntries open at 09:00 Lisbon time.
28 SeptemberEntries close at 23:59 Lisbon time.
29 Sep–9 OctReview, anonymous judging and checks.
By 12 OctoberPotential winners contacted by email.
By 26 OctoberVerified winners announced.
Quick answers

Frequently asked questions

Open only the questions you need. The complete legal terms are in the Official Rules.

Who can enter?

Legal residents of eligible European Union Member States who are aged 18 or over, have a valid Instagram account and can receive a prize at an eligible EU address.

Are the three Instagram mentions compulsory?

Yes. Mention at least three different people in one comment on the official pinned Challenge post. Mentioning more people does not create extra entries or improve your score.

Do the three people have to enter or follow VEGANS FOR LOVE?

No. They may ignore the mention, visit the page or enter themselves. VEGANS FOR LOVE will not contact them simply because you mentioned them.

Do I have to follow, like or share?

No. Following, liking, saving, sharing or publishing a Story is not required and does not affect judging.

Is the Instagram comment enough to enter?

No. The comment is Step 1. You must also submit your slogan through the official website form before the deadline.

Can I enter with a private Instagram account?

Yes, provided your qualifying comment on the public VEGANS FOR LOVE post remains visible and can be verified.

What are the slogan limits?

The slogan must be in English, contain between 1 and 8 words, and have no more than 60 characters including spaces.

May I use artificial intelligence or writing tools?

You may use spelling, grammar, translation or brainstorming tools. The final slogan must reflect your own meaningful creative decisions. Automated bulk generation or submission is not permitted.

How are the winners chosen?

A three-person jury independently scores eligible slogans for brand fit, originality, memorability and international versatility. Likes, followers, shares and purchases do not count.

What can each winner choose?

One pair of VEGANS FOR LOVE shoes, boots or trainers from the dedicated prize stock, subject to available models, colours and sizes. The prize cannot be exchanged for cash, a gift card or store credit.

How will potential winners be contacted?

Only by email from store@vegansforlove.com. VEGANS FOR LOVE will never ask for payment, card details or online banking credentials to release a prize.

Is Instagram organising the Challenge?

No. The Challenge is organised solely by Global Nation Investimentos, Lda., trading as VEGANS FOR LOVE. It is not sponsored, endorsed or administered by, or associated with, Instagram or Meta.

Ready to write the line?

Start with one Instagram comment. Finish with one original slogan. Your words could win the pair.

1. Mention 3 people 2. Write up to 8 words 3. Submit the form