Official Rules | Walk Your Way Challenge 2026
These Official Rules govern participation in the VEGANS FOR LOVE Walk Your Way Challenge 2026. Please read them carefully before entering.
1. PROMOTER
The promoter and organiser of the Challenge is:
Global Nation Investimentos, Lda.
Trading as VEGANS FOR LOVE™
Avenida Barros e Soares 423, 4715-214 Braga, Portugal
Portuguese VAT number: PT508262852
Competition contact email:
store@vegansforlove.com
Global Nation Investimentos, Lda. is referred to in these Official Rules as the “Promoter”.
2. NAME OF THE COMPETITION
The competition is called:
Walk Your Way Challenge 2026
It may also be referred to as the “Challenge”.
3. PURPOSE
The purpose of the Challenge is to invite eligible participants to create an original English slogan suitable for VEGANS FOR LOVE and to promote awareness of the brand, its footwear and its online store.
4. NATURE OF THE CHALLENGE
The Challenge is a creativity and merit-based competition.
The winners will be determined exclusively through evaluation by a three-person jury according to the criteria set out in these Official Rules.
The Challenge does not use:
- a random draw;
- a lottery;
- selection by chance;
- a public vote;
- Instagram likes;
- follower numbers;
- sales;
- newsletter subscriptions;
- social media reach.
No purchase or payment is required.
5. CHALLENGE PERIOD
The Challenge opens on:
1 September 2026 at 09:00 Lisbon time, Western European Summer Time
The Challenge closes on:
28 September 2026 at 23:59 Lisbon time, Western European Summer Time
Both compulsory entry steps must be completed during this period.
The Promoter’s website and administrative records will be used to determine whether the official entry form was submitted within the Challenge period.
An Instagram comment and form submitted outside the Challenge period will not constitute a valid entry.
6. ELIGIBLE COUNTRIES
The Challenge is open to legal residents of the following European Union Member States:
Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.
Prize delivery must be made to an address in one of these countries.
The Challenge is void where participation or the award of the prize is prohibited by applicable law.
7. ELIGIBILITY
To enter, a person must:
- be aged 18 or over at the time of entry;
- be legally resident in an eligible country;
- have a valid Instagram account;
- have a valid email address;
- be able to receive a prize at an eligible European Union address;
- have legal capacity to accept these Official Rules;
- complete both compulsory entry steps during the Challenge period.
The Promoter may request reasonable evidence of age, identity, residence and control of the Instagram account from a potential winner.
Failure to provide reasonable verification may result in disqualification.
8. PEOPLE WHO MAY NOT ENTER
The following people may not participate:
- shareholders, managers, directors or employees of the Promoter;
- contractors directly involved in the organisation, technical implementation or administration of the Challenge;
- members of the jury;
- people directly involved in the assessment of entries;
- members of the immediate family or household of the people listed above;
- anyone acting on behalf of another entrant;
- businesses, organisations, automated accounts or legal entities.
9. HOW TO ENTER
A valid entry requires completion of two compulsory steps.
STEP ONE: INSTAGRAM COMMENT
The entrant must open the official VEGANS FOR LOVE Walk Your Way Challenge post published on the Promoter’s Instagram account.
Using the same Instagram account identified in the official entry form, the entrant must post one comment containing valid @mentions of at least three different people.
STEP TWO: OFFICIAL ENTRY FORM
After completing the Instagram comment, the entrant must complete and submit the official entry form on the VEGANS FOR LOVE website.
Both steps must be completed before the closing time.
Completion of only one step does not constitute a valid entry.
10. OFFICIAL INSTAGRAM POST
Only comments placed on the official Walk Your Way Challenge post count towards the Instagram entry requirement.
The official post will:
- be published by the official VEGANS FOR LOVE Instagram account;
- clearly state that it is the official Challenge post;
- be pinned to the account during the entry period;
- direct users to the official entry form and Official Rules.
Mentions posted on another VEGANS FOR LOVE publication, advertisement, Story, Reel, Facebook post, TikTok post or third-party account do not satisfy the entry requirement.
11. INSTAGRAM COMMENT REQUIREMENTS
The qualifying comment must:
- be posted during the Challenge period;
- be posted using the Instagram account entered in the form;
- contain at least three different valid Instagram usernames;
- mention people other than the entrant;
- remain visible and available for verification until the verified winners have been announced;
- comply with Instagram’s applicable terms and community rules;
- avoid offensive, harassing, deceptive or unlawful language.
The entrant must not knowingly mention:
- the entrant’s own account;
- the same person more than once;
- fake accounts;
- automated accounts;
- inactive accounts created solely for competitions;
- business or brand accounts in place of people;
- anyone known by the entrant to be under 18;
- people with whom the entrant has no reasonable connection, where the mention could be considered harassment or spam.
The three people mentioned:
- do not have to participate;
- do not have to follow VEGANS FOR LOVE;
- do not have to engage with the comment;
- do not have to buy anything;
- do not have to provide information to the Promoter.
The same person may be mentioned by more than one entrant.
Additional comments or additional mentions:
- do not create additional entries;
- do not provide extra points;
- do not improve an entrant’s chances of winning;
- are unnecessary.
The Promoter may disregard or remove comments that appear repetitive, abusive, misleading, automated or incompatible with the proper administration of the Challenge.
12. INSTAGRAM USERNAME
The Instagram username entered in the form must correspond to the account used for the qualifying comment.
The entrant is responsible for entering the username correctly.
If the entrant changes their Instagram username during the Challenge or verification period, they must notify the Promoter at:
The message must include:
- the entry reference;
- the original username;
- the new username;
- the email address used for the entry.
13. VISIBILITY AND VERIFICATION OF THE COMMENT
A private Instagram account may be used, provided the qualifying comment on the Promoter’s public post remains visible and can be verified.
The Promoter may verify the Instagram requirement:
- during administrative review;
- after judging;
- when reviewing shortlisted entries;
- before confirming a potential winner.
If the Promoter cannot locate a qualifying comment, it may ask the entrant to provide reasonable information to help locate it.
A screenshot may be considered but does not, by itself, guarantee verification.
The Promoter may reject an entry if it reasonably concludes that:
- the comment was not posted;
- the comment was posted after the deadline;
- the comment was deleted;
- the comment came from another account;
- the comment did not contain three different qualifying mentions;
- the information provided has been manipulated.
14. OFFICIAL ENTRY FORM
The form will request:
- full name;
- email address;
- country of residence;
- Instagram username;
- original slogan;
- preferred VEGANS FOR LOVE model and size;
- campaign discovery source;
- confirmation of the Instagram entry step;
- confirmation of eligibility and acceptance of these Official Rules.
The preferred model and size:
- are not supplied to the jury;
- do not influence the score;
- do not reserve stock;
- do not guarantee prize availability.
Only forms recorded successfully by the Promoter’s system constitute website submissions.
15. INVALID ENTRY CHANNELS
The following do not count as entries:
- slogans written only in Instagram comments;
- Instagram direct messages;
- Facebook comments or messages;
- TikTok comments or messages;
- WhatsApp messages;
- emails;
- postal entries;
- telephone calls;
- slogans sent through another person;
- entries submitted through an unofficial website or account.
16. NUMBER OF ENTRIES
Each person may submit one entry only.
A participant may not obtain additional entries by:
- using several email addresses;
- using several Instagram accounts;
- using another person’s identity;
- submitting several forms;
- posting several comments;
- asking another person to resubmit the same slogan.
If several entries appear to have been submitted by the same person, the Promoter may:
- retain only the first valid entry;
- request additional verification;
- disqualify all related entries where deliberate manipulation is reasonably suspected.
A person may win only one prize.
17. SLOGAN REQUIREMENTS
The slogan must:
- be written in English;
- contain between 1 and 8 words;
- contain no more than 60 characters, including spaces;
- be suitable for possible use by an international footwear brand;
- reflect meaningful creative choices made by the entrant;
- be original to the best of the entrant’s knowledge;
- comply with applicable law;
- comply with these Official Rules.
The slogan does not have to include:
- the name VEGANS FOR LOVE;
- the word vegan;
- the words shoes, boots, trainers or footwear;
- a reference to animals;
- a reference to Portugal.
18. PROHIBITED SLOGAN CONTENT
The slogan must not:
- include a URL;
- include an email address;
- include a social media username;
- include a hashtag;
- include emojis;
- reproduce song lyrics;
- reproduce quotations from books, films or television;
- reproduce another company’s slogan;
- contain another company’s trademark or product name;
- copy another entrant;
- infringe copyright, trademark rights or other third-party rights;
- contain defamatory or knowingly false claims;
- include discriminatory, threatening, abusive or sexually explicit language;
- promote hatred, harassment, cruelty, violence or unlawful conduct;
- promote a political party or candidate;
- advertise another business;
- have already been commercially used for another organisation;
- have been submitted automatically or as part of a bulk-entry process.
19. USE OF LANGUAGE AND CREATIVE TOOLS
Entrants may use:
- dictionaries;
- spelling tools;
- grammar tools;
- translation tools;
- brainstorming tools;
- generative artificial intelligence tools.
The final slogan must still reflect meaningful human decisions made by the entrant.
The Promoter may disqualify:
- automated bulk-generated entries;
- several substantially similar entries associated with the same person;
- slogans copied directly from generated lists, websites or databases where the entrant cannot explain their creative contribution.
A shortlisted entrant may be asked to explain:
- the central idea;
- how the wording was developed;
- why the slogan fits VEGANS FOR LOVE;
- whether any tools were used.
Use of a tool is not, by itself, grounds for disqualification.
20. ORIGINALITY
By entering, each entrant declares that, to the best of their knowledge:
- the slogan is their own submission;
- they have the right to submit it;
- it does not knowingly copy another slogan;
- it does not knowingly infringe third-party rights;
- it has not been submitted without the entrant’s permission.
The Promoter may conduct reasonable searches and checks.
If two or more slogans are identical or substantially similar, the Promoter may consider:
- the submission times;
- available evidence of independent creation;
- explanations supplied by the entrants;
- existing uses of the words;
- the jury’s assessment of originality.
Submission time alone does not establish legal authorship.
The Promoter may exclude an entry where a credible originality or rights concern cannot be resolved.
21. ADMINISTRATIVE REVIEW
The Promoter may review entries to determine:
- whether the form is complete;
- whether the entry was submitted within the Challenge period;
- whether the entrant appears eligible;
- whether duplicate entries exist;
- whether the slogan complies with the word and character limits;
- whether prohibited content is present;
- whether the entry appears fraudulent or automated;
- whether the Instagram requirement was satisfied.
Administrative review does not evaluate the creative quality of a slogan.
Entries that pass administrative review may be assigned an anonymous entry reference for judging.
22. JURY
The jury will consist of three people appointed by VEGANS FOR LOVE.
The Promoter may publish the names and professional roles of the jurors before judging begins.
Each juror must disclose any personal or professional conflict of interest.
A juror must not score an entry if:
- the juror knows the identity of the entrant;
- the juror has a personal relationship with the entrant;
- the juror has another conflict that could reasonably affect impartiality.
Where necessary, the Promoter may appoint a replacement juror.
23. ANONYMOUS JUDGING
The jury will receive:
- the slogan;
- an anonymous entry reference.
The jury will not receive:
- the entrant’s name;
- email address;
- country;
- Instagram username;
- number of followers;
- preferred model;
- preferred size;
- purchasing history;
- newsletter status;
- social media engagement;
- number of people mentioned beyond the minimum requirement.
24. JUDGING CRITERIA
Each juror will independently score each eligible slogan.
A. BRAND FIT AND RELEVANCE: 35 POINTS
The extent to which the slogan feels appropriate for a premium, contemporary and distinctive footwear brand.
This may include relevance to design, style, comfort, quality, durability, movement, confidence, individuality, vegan footwear or personal choice.
B. ORIGINALITY AND DISTINCTIVENESS: 30 POINTS
The freshness of the idea and wording.
The extent to which the slogan avoids familiar advertising language and phrases associated with other brands.
C. MEMORABILITY AND IMPACT: 20 POINTS
The slogan’s clarity, rhythm, emotional or intellectual impact and ability to remain in the reader’s mind.
D. INTERNATIONAL VERSATILITY: 15 POINTS
The potential for the slogan to work across different footwear models, campaigns, audiences and European markets.
Each juror may score each category on a scale of 0 to 10.
The score will be converted according to the weighting above.
The final score for each slogan will be the average of the three weighted jury scores.
25. WINNER RANKING
The 10 eligible entries with the highest final scores will be identified as potential winners.
The highest-scoring entry will be ranked first.
The remaining potential winners will be ranked from second to tenth.
The ranking may be used to:
- resolve priority where limited prize stock is requested;
- identify replacement winners;
- identify the Overall Winner;
- determine the order in which winners are presented.
26. TIE-BREAKING
If two or more entries have the same final score, the tie will be resolved in this order:
- the highest Brand Fit and Relevance score;
- the highest Originality and Distinctiveness score;
- the highest Memorability and Impact score;
- the highest International Versatility score;
- a documented head-to-head reassessment by all three jurors using the same published criteria.
No random method will be used to resolve a tie.
27. JURY DECISIONS
The jury’s decisions regarding creative scoring are final, except where there is:
- a manifest calculation error;
- a verified administrative error;
- a conflict of interest;
- an eligibility problem;
- a breach of these Official Rules;
- a credible third-party rights claim.
The Promoter may correct a documented error.
28. POTENTIAL WINNER NOTIFICATION
Potential winners are expected to be contacted by email no later than:
12 October 2026
The message will be sent from:
The Promoter may also publish a general announcement stating that potential winners have been contacted.
A message from another email address, Instagram account or private profile should not be treated as an official prize notification.
29. RESPONSE DEADLINE
A potential winner must reply within seven calendar days of the notification email. The reply may be required to confirm:
- full name;
- age eligibility;
- country of residence;
- control of the Instagram account;
- the qualifying Instagram comment;
- originality of the slogan;
- delivery address;
- telephone number required by the delivery provider;
- final footwear selection;
- size;
- acceptance of the prize conditions;
- acceptance of the winning-slogan rights documentation.
30. FAILURE TO VERIFY
A potential winner may lose entitlement to the prize if they:
- do not reply within seven calendar days;
- cannot be contacted using the information submitted;
- do not provide reasonable verification;
- are found to be ineligible;
- did not complete the Instagram step;
- deleted the qualifying comment before verification;
- submitted an invalid or non-original slogan;
- refuse the reasonable documentation required under these Official Rules;
- breached the rules.
The Promoter may then contact the next highest-ranked eligible entrant.
This process may continue until the available prizes have been allocated.
31. NUMBER AND NATURE OF PRIZES
There are 10 prizes.
Each prize consists of one pair of VEGANS FOR LOVE footwear selected from the dedicated prize stock.
The prize selection may include: shoes, boots and trainers.
Each prize has a maximum retail value of: €150
The maximum total retail value of the 10 footwear prizes is: €1,500
Standard delivery to one eligible European Union address is included in addition to the stated product value.
32. PRIZE SELECTION
Each verified winner may choose an available:
- model;
- colour;
- size,
from the dedicated prize selection presented by the Promoter.
The preference entered on the participation form:
- is not a reservation;
- is not a guarantee;
- may be changed during winner verification;
- is subject to final stock availability.
Prize selections may be processed according to final ranking.
Where two winners request the final available unit of the same model, colour and size, priority may be given to the higher-ranked winner.
33. STOCK AND SIZE AVAILABILITY
All prizes are subject to available stock and sizes.
The Promoter is not required to:
- manufacture a special model;
- manufacture a special size;
- restock a discontinued product;
- supply a colour that is no longer available;
- reserve normal retail stock from the time of entry.
If a requested model or size is unavailable, the winner will be invited to choose another available pair from the prize selection.
The Promoter may offer a reasonably equivalent replacement if circumstances beyond its control make an advertised prize unavailable.
34. FOOTWEAR SIZE
Each winner is responsible for reviewing the VEGANS FOR LOVE measurement and sizing guidance before confirming a size.
After dispatch:
- a size exchange is not guaranteed;
- any exchange is subject to the condition of the footwear and available stock;
- the Promoter may specify an applicable return procedure;
- statutory rights relating to defective products remain unaffected.
35. PRIZE RESTRICTIONS
A prize:
- cannot be exchanged for cash;
- cannot be converted into store credit;
- cannot be exchanged for a gift card;
- cannot be transferred without the Promoter’s written permission;
- cannot be sold back to the Promoter;
- cannot be divided;
- cannot be combined with another winner’s prize.
No additional compensation is payable where a winner chooses an item with a retail price below €150.
36. PRIZE DELIVERY
The Promoter will cover standard delivery to one address in an eligible European Union Member State.
The Promoter aims to dispatch prizes within 60 days after:
- winner verification;
- final prize selection;
- receipt of all required delivery information;
- completion of any required rights documentation.
The winner is responsible for providing complete and accurate delivery information.
The Promoter is not responsible for delays or failed delivery caused by:
- an incorrect address;
- incomplete information;
- the winner’s failure to respond to a delivery provider;
- circumstances beyond the Promoter’s reasonable control.
37. WINNER ANNOUNCEMENT
The verified winners are expected to be announced by 26 October 2026
The announcement may be made through:
- the VEGANS FOR LOVE website;
- the official VEGANS FOR LOVE Instagram account;
- the official VEGANS FOR LOVE Facebook account;
- the official VEGANS FOR LOVE TikTok account;
- other communications relating to the Challenge.
The announcement may include:
- first name;
- surname initial;
- country;
- winning slogan;
- final position;
- Instagram username, where authorised.
The Promoter will not publish:
- email addresses;
- postal addresses;
- telephone numbers;
- identification documents.
38. LIMITED RIGHTS GRANTED BY ALL ENTRANTS
Each entrant retains any rights they may hold in a non-winning slogan, subject to the limited permissions in this section.
By entering, the entrant grants the Promoter a non-exclusive, worldwide, royalty-free licence to:
- receive and store the slogan;
- reproduce it for administrative review;
- provide it to the jury;
- conduct originality and trademark checks;
- retain records of the entry;
- use it in communications directly connected with the administration and results of the Challenge;
- display shortlisted or winning entries when reporting on the Challenge.
This licence lasts for 24 months after the winner announcement, except where longer retention is reasonably required for legal claims or compliance.
The Promoter will not adopt a non-winning slogan as a permanent commercial slogan without obtaining additional permission.
39. RIGHTS IN WINNING SLOGANS
As a condition of receiving a prize, each winner agrees, to the extent permitted by applicable law, to assign to the Promoter all transferable intellectual property and commercial rights held by the winner in the winning slogan.
Where assignment is not legally possible, the winner grants the Promoter an exclusive, worldwide, irrevocable, transferable, sublicensable and royalty-free licence for the maximum period permitted by law.
These rights include the right to:
- reproduce the slogan;
- publish it;
- use it commercially and non-commercially;
- use it in advertising;
- use it on websites and social media;
- use it on products and packaging;
- use it in shops, events and displays;
- adapt it;
- shorten it;
- combine it with other wording;
- translate it;
- localise it;
- seek trademark registration;
- authorise other organisations to use it;
- decide whether, when and how it is used.
To the extent permitted by law, a winner agrees not to assert moral rights in a way that prevents the authorised use or adaptation of the slogan.
The prize constitutes the agreed consideration for these rights.
No additional royalty, licence fee or payment is due unless separately agreed in writing.
40. NO GUARANTEE OF COMMERCIAL USE
Selection as a winner does not guarantee that a slogan will:
- become the permanent VEGANS FOR LOVE slogan;
- be registered as a trademark;
- be used in advertising;
- appear on products;
- be used for a particular period.
Any proposed use remains subject to:
- trademark searches;
- legal review;
- linguistic review;
- international suitability;
- creative review;
- commercial considerations.
The Promoter may adapt a winning slogan or decide not to use it.
41. PUBLICITY
A winner may be invited to:
- provide a short statement about the slogan;
- participate in an online announcement;
- provide an optional photograph with the prize;
- consent to additional publicity.
Participation in publicity beyond the limited winner announcement is voluntary unless separately agreed.
No additional publicity content will be used without the necessary permission.
42. PERSONAL DATA CONTROLLER
The data controller for the Challenge is:
Global Nation Investimentos, Lda.
Avenida Barros e Soares 423, 4715-214 Braga, Portugal
Email: store@vegansforlove.com
43. PERSONAL DATA COLLECTED
The Promoter may collect:
- full name;
- email address;
- country of residence;
- Instagram username;
- slogan;
- preferred footwear model and size;
- campaign attribution information;
- eligibility confirmations;
- date and time of entry;
- technical information reasonably necessary to protect the form;
- correspondence;
- verification information;
- winner delivery details;
- documentation relating to winning-slogan rights.
The Promoter does not ask entrants to enter the usernames of the three people mentioned in the Instagram comment.
The Promoter may view the public comment to verify eligibility.
44. PURPOSES OF DATA PROCESSING
Personal data may be used to:
- receive and record entries;
- confirm eligibility;
- identify duplicate or fraudulent entries;
- conduct anonymous judging;
- contact potential winners;
- verify winners;
- deliver prizes;
- announce results;
- administer intellectual property rights;
- answer questions and complaints;
- maintain security;
- comply with legal, accounting and regulatory obligations;
- establish, exercise or defend legal claims.
45. LEGAL BASES
Depending on the activity, processing may be based on:
- performance of the competition terms accepted by the entrant;
- steps taken at the entrant’s request;
- the Promoter’s legitimate interests in administering a fair and secure competition;
- compliance with legal obligations;
- consent, where consent is specifically requested for optional publicity.
Participation does not automatically subscribe an entrant to marketing communications.
46. SERVICE PROVIDERS
Personal data may be processed by service providers supporting:
- website hosting;
- Shopify operations;
- form collection;
- email delivery;
- data storage;
- cybersecurity;
- professional legal or accounting services;
- prize delivery.
Service providers may process information only as required to provide the relevant services and subject to applicable contractual and legal safeguards.
47. INTERNATIONAL DATA TRANSFERS
Where a service provider processes information outside the European Economic Area, the Promoter will rely on an applicable lawful transfer mechanism and appropriate safeguards.
Further details may be provided in the Promoter’s Privacy Policy.
48. DATA RETENTION
Non-winning entry administration data will normally be retained for up to 12 months after the announcement of the verified winners.
Information may be retained for longer where reasonably necessary to:
- investigate a complaint;
- resolve a rights dispute;
- prevent fraud;
- comply with law;
- establish or defend a legal claim.
Winner, prize delivery, accounting and intellectual property records may be retained for the periods required by law or reasonably necessary to evidence the rights granted to the Promoter.
49. DATA PROTECTION RIGHTS
Depending on applicable law, participants may have the right to:
- request access to personal data;
- request correction;
- request erasure;
- request restriction of processing;
- object to certain processing;
- request data portability;
- withdraw consent where processing is based on consent;
- lodge a complaint with a competent supervisory authority.
Requests may be sent to:
store@vegansforlove.com
50. FRAUD AND MANIPULATION
The Promoter may disqualify an entrant who:
- provides false information;
- uses another person’s identity;
- submits several entries;
- uses fake or automated accounts;
- uses bots or unauthorised automation;
- manipulates or attempts to manipulate the form;
- copies another slogan;
- interferes with judging;
- offers an inducement to a juror;
- harasses another participant or mentioned person;
- impersonates VEGANS FOR LOVE;
- breaches applicable law, Instagram rules or these Official Rules.
51. TECHNICAL PROBLEMS
The Promoter will take reasonable measures to maintain the official form and competition page.
The Promoter is not responsible for:
- internet failures outside its control;
- Instagram interruptions;
- Shopify interruptions;
- email filtering;
- device or browser problems;
- incorrect information entered by participants;
- unsuccessful submissions that were not recorded;
- a participant’s failure to complete both steps.
If a material technical problem affects fairness, the Promoter may take proportionate corrective action, including extending a deadline.
Any material change will be published on the official Challenge page.
52. SECURITY AND IMITATION ACCOUNTS
Official winner emails will be sent only from store@vegansforlove.com
The Promoter will never ask a winner to:
- pay a fee;
- purchase a product;
- provide a card number;
- provide online banking credentials;
- send money through a payment application;
- contact an unofficial account.
Participants are responsible for checking that communications come from an official source.
53. INSTAGRAM DISCLAIMER
The Challenge is organised solely by the Promoter.
It is in no way sponsored, endorsed or administered by, or associated with, Instagram or Meta.
By entering, participants acknowledge that:
- Instagram and Meta do not organise the Challenge;
- Instagram and Meta do not select the winners;
- Instagram and Meta do not deliver the prizes;
- questions must be addressed to the Promoter;
- the Promoter is solely responsible for the lawful administration of the Challenge.
To the extent permitted by applicable law, entrants release Instagram and Meta from responsibility arising solely from the organisation and administration of the Challenge.
Nothing in this section limits a right or liability that cannot lawfully be excluded.
54. FACEBOOK, TIKTOK AND OTHER CHANNELS
The Promoter may advertise the Challenge through Facebook, TikTok, email, websites, advertising platforms or other channels.
These channels are promotional only.
Actions completed on Facebook or TikTok do not constitute entry.
The compulsory social media step must take place on the official VEGANS FOR LOVE Instagram Challenge post.
55. CHANGES, SUSPENSION OR CANCELLATION
The Promoter may amend, suspend or cancel the Challenge where reasonably necessary due to:
- force majeure;
- fraud;
- a security incident;
- a serious technical failure;
- a legal or regulatory requirement;
- an Instagram platform restriction;
- circumstances that make fair administration impossible.
The Challenge will not be cancelled merely because participation, engagement or sales are lower than expected.
Where reasonably possible, the Promoter will:
- publish notice of a material change;
- protect valid entries already received;
- avoid retrospectively disadvantaging entrants.
56. LIABILITY
Nothing in these Official Rules excludes or limits:
- liability that cannot lawfully be excluded;
- liability for fraud or fraudulent misrepresentation;
- mandatory consumer rights.
Subject to applicable law, the Promoter is not responsible for indirect or unforeseeable losses arising from participation.
The Promoter is not responsible for independent failures of Instagram, internet providers, delivery providers or other third-party services outside its reasonable control.
57. COMPLAINTS AND MATERIAL ERRORS
Questions or complaints should be sent to:
store@vegansforlove.com
Email subject:
Walk Your Way Challenge 2026
The Promoter will review complaints in good faith.
The Promoter may correct a verified:
- administrative error;
- calculation error;
- eligibility error;
- conflict of interest;
- technical error.
Disagreement with a juror’s creative assessment does not, by itself, demonstrate an error.
58. GOVERNING LAW
The Challenge is organised and administered from Portugal.
These Official Rules are governed by Portuguese law.
Nothing in these Official Rules deprives a participant of mandatory rights that applicable law does not permit to be excluded.
The competent courts will be determined according to applicable mandatory law.
59. SEVERABILITY
If any provision of these Official Rules is found to be invalid or unenforceable, the remaining provisions will continue to apply to the fullest extent permitted by law.
60. LANGUAGE
The official working language of the Challenge is English.
Where translations are provided, the English version will be used to resolve inconsistencies, to the extent permitted by applicable law.
61. ACCEPTANCE
By submitting the official entry form, the entrant confirms that they:
- have read these Official Rules;
- meet the eligibility requirements;
- completed the Instagram step;
- accept these Official Rules;
- confirm the originality declaration;
- accept the processing of information necessary to administer the Challenge;
- understand the rights applicable to winning slogans;
- acknowledge the Instagram disclaimer.